Our social media appearances
Data processing through social networks
We maintain publicly available profiles in social networks. The individual social networks we use can be found below.
Social networks such as Facebook, Twitter, etc. can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-related processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you both inside and outside of the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are logged in or were logged in.
Our social media appearances are intended to ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 Para. 1 lit.f GDPR. The analysis processes initiated by the social networks may be based on different legal bases that must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit. a GDPR).
Responsible and asserting rights
If you visit one of our social media sites (e.g. Facebook), we and the operator of the social media platform are responsible for the data processing operations triggered during this visit. In principle, you can exercise your rights (information, correction, deletion, restriction of processing, data portability and complaint) against us as well as claim against the operator of the respective social media portal (e.g. against Facebook).
Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely based on the corporate policy of the respective provider.
The data collected directly by us via the social media presence will be deleted from our systems as soon as you request deletion, revoke your consent to storage or the purpose for data storage no longer applies. Saved cookies remain on your end device until you delete them. Mandatory legal provisions - especially storagefristen—remain unaffected.
Social networks in detail
We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter Meta). According to Meta, the data collected is also transferred to the USA and other third countries.
We have entered into a joint processing agreement (Controller Addendum) with Meta. This agreement defines which data processing operations we or Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
You can adjust your advertising settings independently in your user account. To do this, click on the following link and log in: https://www.facebook.com/settings?tab=ads.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.
Details on how they handle your personal data can be found in Instagram's data protection declaration: https://help.instagram.com/519522125107875.
We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany.
Details on how they handle your personal data can be found in XING's data protection declaration: https://privacy.xing.com/de/datenschutzerklaerung.